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UNIQUE74 was created in 1995 in the midst of a changing music industry that was becoming increasingly mundane and predictable. As a lifelong participant of the arts and die hard music lover, I felt a void that needed to be filled in many of the modern sounds that I was searching during my quest for the “perfect beat”. As a result, this company wasborn to help fill that space in elevating “music, life and atmosphere” (which happens to be our mantra). Unique74 is dedicated to producing music-based events and projects that reflect a lifestyle of the silent majority while reaching a common ground.